Reima children`s wear product`s export potential: Spanish market

Abstract

Aquest projecte ha estat realitzat amb el propösit d'avaluar el potencial d'exportaciö dels productes de roba infantil en el mercat espanyol.- El treball pot ser dividit en tres parts clarament diferenciades. La primera, que inclou els capitols primer i segon, representa la situaciö del sector textil i de la confecciö a Finlandia i Espanya. Tambe es fa referencia, de forma general, de factual situaciö econömica tant a Espanya coin a Finlandia, ja que afecta de forma particular a qualsevol sector industrial i comercial. I un d'aquests sectors es el que fa referencia a la fabricaciö i comercialitzaciö de roba infantil, aixi coin als seus mercats. La segona part, formada pel capitol tres, intenta descubrir la situaciö del mercat espanyol de roba infantil. Tendencies demogråfiques, situaciö actual del mercat i tendencies futures, aixi coin els seus particulars aspectes i factors que en ell actuen, son considerate en aquest capitol.

This work can be divided into three clearly differentiated parts. The first one, including chapters one and two, in which a general overview of the Finnish and Spanish textile and clothing industry is highlighted. Current general aspects of both the Finnish and Spanish economic situation are also reviewed since they affect particulary any industrial and commercial activity of any sector. Manufacturing and trade of children's wear and its markets is one of these sectors. The second part, which includes the chapter three, deals about the Spanish children's wear market. Demographic trends, current situation of the market, future prospects and its special characteristics are taken into account.