Roles and interests of companies developing open standards : using Bluetooth as a case study

Abstract

This research looks the context of Bluetooth, emerging IT&T standard. The reserch problem of the present study is: What were the common and individual interests of Ericsson, Intel, Microsoft and Nokia in developing an open Bluetooth standard? What's the need for an open standard and how does the formation of strategic alliances add value to an open standard?How do the companies involved in developing an open standard benefit from it? /Kir10