Evaluation of Technical Solutions for Advanced Mobile Services Based on a Consumer Study

Abstract

This thesis is a study of mobile services based on consumer’s evaluation, which includes market and survey analysis from the statistics of a mobile services’ survey. The back-ground knowledge and market effects will be discussed at the beginning and the findings will be discussed in section “Mobile Services Survey”.

Mobile phone users expect that mobile phone is a versatile digital assistant. Information exchange and navigation are the most popular mobile services. The competition between mobile phone manufacturers, their business models and operating systems will bring more advanced mobile services to consumers.

To develop successful mobile services, the most important thing is to understand customer requirements and to design the mobile services to meet their expectations. The evaluation of typical mobile services is the main subject in this thesis, the analysis and background knowledge research are based on the mobile services survey result.

The survey’s results indicated that the location, navigation and GPS services are the most popular mobile service, the second most popular mobile service is sending and receiving emails, the third is tickets and seats reservation. The lowest mobile service is advertising in the free application.

It is obvious that the mobile services will continue to evolve and become more and more central to everyday lives of consumers. Based on the study in this thesis, location-based services and applications will bloom in the future. Mobile advertising should find more smart delivery channels to gain popularity; otherwise it will never become fully accepted by consumers. /Kir10