Improving Transparency in Demand-Supply Chain With Visual Business Intelligence Tools
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Humans acquire more information through their visual systems than through all other systems combined. That is why we understand things better and faster when we see them. Visuality has been exploited in business environment already for a long time but the increasing amount of data and the recent development of data processing technology have brought up new opportunities and challenges for visualization. This research examines visual business intelligence and its opportunities firstly by examining scientific literature related to the subject. Later on this knowledge is made use of in improving transparency in the target organization. Visual business intelligence is quite unfamiliar term in scientific literature and most of the reference material use data visualization or visual analytics as the term. Visualization was seen as a versatile benefit for transparency improvements in target organization. Hence two slightly different visualization tools were developed. Business-discovery platform Qlikview was decided to be the base for these tools because it was already in wide use in the target organization. During the development process some improvement issues were discovered relating company data and processes. Research results still show that solutions developed during development phase have increased transparency in minor level in the demand-supply chain. Transparency was improved by improving communication and helping employees to see their business better. By taking suggested actions the transparency in the organization shall increase more.