European Market Entry For Non-european Company
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The metallurgical industry plays a significant role in many economies in their current economic downturns. It shows its attractive opportunities in different industries such oil and gas industry. There are a big number of companies that produces pipes for oil and gas transportation and production. Realizing the promising opportunity of pipe trading between Georgian and EU markets, author proposed a market entry research where Europe was considered as a target market. The main objective of this paper is to assist the case company to decide on the target markets in Europe and what countries should be on the export market list. Current theses are explaining the steps of the market entry that the case firm should take. Analysis of the entry barriers is explained as well. The author also added the information about the future trends for the industry of interest. This work involves: analysis of the case firm, it strength and weaknesses which are explained as a barriers for the new market entry; analysis of the target market; and finally, analysis of the entry modes that the case firm should implement in order to enter the market. There are several findings in the thesis. First, the European market shows a nice attractiveness for the case firm due to its big production volumes. Second, despite some limitations and barriers, the case company can easily enter the European market without much investments and losses. Finally, the most important outcome of the thesis is recommendations for the future development for the case firm.