Telecommunication data monetization
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The aim of the study was to find out what kind of telecommunication data monetization models are interesting and potential. The focus was on finding out what kind of business model trends there are already, how telco data can be collected and monetized, how mature telco data monetization is and how telco data monetization can be advanced by adopting already existing models or creating innovative ways to do business from scratch. Empirical part consisted of theme interviews and workshops on the topics. The study indicates that internal telco data monetization is quite mature and it has been developed for a long time but many of the external telco data monetization projects are in piloting and testing phase. Telecommunication data monetization is quite similar with other data monetization processes, so already existing effective and profitable models can be adopted and clear need for creating totally new business models was not found. Location telco data based insight was seen as the most valuable way to do external monetization while also IoT and sensor telco data as a value were seen potential in the future. In telco data monetization projects, one of the biggest key activities is to fulfill data privacy regulations and still keep the business profitable.