Mock-ups as a tool for knowledge transfer in outsourcing
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Outsourcing is one of the key strategies that allows management to focus on core capabilities of a company. Thus, it helps companies to gain sustainable competitive advantage. However, outsourcing can bring much more benefits than that. On the other side, companies tend to fail in achieving these benefits because of many different reasons. Common problem that companies face during outsourcing is knowledge transferring process. Inter-organizational knowledge transfer is complex process which requests a lot of commitment and collaboration from both companies. The objective of this thesis is to introduce mock-up as a tool for inter-organizational knowledge transfer, and to explain how it can improve communication between two companies and knowledge creation process. During knowledge transfer the knowledge flow usually goes in one direction from a donor firm to a recipient and it is difficult to communicate ideas in other direction. However, mock-ups can help to overcome this problem. This study shows that a mock-up was an effective tool that help companies to improve their inter-organizational knowledge transfer during outsourcing process. In addition, it showed how mock-up helped in supporting ideas and claims.