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dc.creatorSuni, Lotta
dc.date.accessioned2019-05-03T11:09:56Z
dc.date.available2019-05-03T11:09:56Z
dc.identifier.urihttp://dspace.cc.tut.fi/dpub/handle/123456789/27352
dc.description.abstractMany companies operate in an increasing number of very diverse markets where the complexities of the B2B markets are further enhanced by the international operating environment. Simultaneously, as international involvement increases so does operational diversity within the companies. Together these result in prices that vary. As the internet allows customers to compare prices with ease, inconsistencies can cause significant harm. Unfortunately, academic research lacks descriptions of good pricing practices for the global operating environment, and where such exists, theory is far from the reality of companies. This thesis examined the global pricing of a medium sized Finnish company with the aim of identifying biggest challenges in current prices and developing a more cohesive approach for the company’s global pricing. This research combined inductive and deductive research approaches by collecting interview data first, due to limited prior knowledge on the subject, and then utilizing existing literature in theory building. Both qualitative and quantitative methods where used to generate data and hence the researched uses mixed methods. The study revealed that achieving more global pricing in the case company would require first addressing the issues in the current pricing. For each step of the global pricing process the characteristics of the global operating environment highlighted in the approach were dis-cussed in reference to the case company and the following challenges where identified: the role of strategy requires clarification and should be connected to pricing, common pricing priorities need to be developed, segmentation could be improved, there are too many prizing methods utilized to align with pricing capabilities and lack of clear pricing polices combined with large number of products makes implementation and control of prices difficult.en
dc.format.extent78en
dc.format.mimetypeapplication/pdf
dc.language.isoenen
dc.rightsThis publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
dc.titlePricing process for the global operating environmenten
dc.title.alternativeHinnoitteluprosessi globaaliin toimintaympäristöönen
dc.identifier.urnURN:NBN:fi:tty-201905061530
dc.contributor.laitosTuotantotalous ja tietojohtaminen – Industrial and Information Managementen
dc.contributor.tiedekuntaTekniikan ja luonnontieteiden tiedekunta – Faculty of Engineering and Natural Sciencesen
dc.contributor.yliopistoTampereen yliopisto - Tampere University
dc.programmeTuotantotalousen
dc.date.published2019-05-06
dc.permissionPermission granteden
dc.contributor.thesisadvisorLaine, Teemu
dc.contributor.degreesupervisorLaine, Teemu
dc.contributor.degreesupervisorKorhonen, Tuomas
dc.type.ontasotDiplomityö - Master's thesis
dc.permissionminingMining permission granteden


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